Press Release

Aldar "Save the Environment" Campaign wins three Advertising Awards

An environmental awareness advertising campaign devised by Aldar Properties, Abu Dhabi's leading property development investment and management company has been recognized at the Dubai Lynx Advertising Awards.

The "Save the Environment" campaign, a local internal communications exercise aimed at increasing awareness on how to be eco-friendly and preserve the environment within the workplace, received three awards at the annual regional advertising awards, which are part of the Dubai International Advertising Festival, first launched in 2007.

The three awards received were:

• Gold Lynx award – Print Craft Category – Best use of illustration
• Silver Lynx award – Outdoor – Public Service
• Bronze Lynx award– Print Craft – Best use of art direction

Ousama Ghannoum, Aldar's Director of Marketing and Media, praised the awards as further endorsement of Aldar's commitment to sustainability and the preservation of the environment.
"In the privacy of their own cubicles, employees tend to neglect the little efforts they can make that could positively impact the world. Thus a series of posters, stickers, screen-savers and desktop wallpapers were created and placed in strategic places around the office, to act as constant triggers for employees to take conscious voluntary action and change their habits in the workplace."

The creative content of the campaign was produced in conjunction with JWT Dubai, Aldar's lead advertising agency.