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Redefining the Future of Retail:
Manassah 2.0

Make an Impact Where It Matters

Become the changing face of retail in the Middle East. Lead your industry and forge your own path, whether it’s in the innovative concept you have or the technology you’re building.

You’re a new breed of business serving a new generation of consumers. Manassah 2.0 invites creative business concepts and technology solutions that create a thriving retail landscape in the Abu Dhabi.

Apply Now



Spotlight On


Retail SMEs

You are entrepreneurial, fresh, and changing what it means to be a retail business. You are building a shopping experience unlike any other. You’re ready for Manassah 2.0.


Retail Tech

Disruption is second nature to you. You’ve proven your technology works and are transforming the future of retail in the GCC.. You’re ready for Manassah 2.0.

Why Manassah

Retail Destination Space

Win a space in Aldar’s flagship properties with a massive-discount on your rent for the first year.

Equity-Free Investment

Get financial incentives worth up to AED 1 Million from Aldar.

World-Class Training & Mentorship

Accelerate your business with expert guidance via startAD at NYU Abu Dhabi.

24/7 Access to Cloud Spaces

Win free rental for 1 year (1 person) at Aldar’s pioneering Flexible Workspace Solutions.

De-risked Pilot with Aldar

Pilot your retail technology with Aldar businesses.

You Should Apply If...

You’re a Retail SME with a

  • Fresh concept; you’ve been around for no more than 2 years
  • Clear initial business model
  • Runway to scale and /or are generating revenue
  • Presence in the UAE or interest in growing in the region
  • You’re a Retail Tech with a

  • Product that has been piloted with corporates similar to Aldar
  • Healthy financial projections or have already raised funding
  • Team big enough to dedicate resources to the program
  • Presence in the UAE or interest in growing in the region
  • Timeline


    This is where it all starts! Remember to fill out and submit the application before the deadline! Ending May 22nd



    If shortlisted, you’ll be invited for a virtual interview. This is your chance to show us why your brand and Manassah are made for each other!


    Your Manassah journey begins. Refine, and validate your business model, financials, brand story, and pitch.

    Demo Day

    Pitch your brand to win a place in the Manassah Incubator. Only 5 winners will progress to the Manassah Incubator.
    June 3rd


    Customized coaching will strengthen your financials and brand building. Retail Tech startups will power through the Brinc accelerator.
    June 12-August 30

    Experience Event

    Present your product in the exciting finale to the Aldar leadership.


    3 startups stand to win incentives worth AED 1 Million and launch at a prime Aldar location. Tech startups stand to secure pilots with Aldar.

    Our Partners

    Vision Come True: Manassah 1.0

    Manassah is built on a proven track record of enabling retail innovation.

    As part of Manassah 1.0, five successful startups have already turned their ideas into reality with lucrative equity-free investments, fit-out contributions, pilot opportunities, and space in some of Abu Dhabi’s most desirable real estate.