Applications
This is where it all starts! Remember to fill out and submit the application before the deadline!
Ending May 22nd

Retail innovation is an idea whose time has come.
Zip through the highlights to see what has been accomplished.
You’re entrepreneurial, fresh, and changing what it means to be a retail business. You’re building a shopping experience unlike any other. You’re ready for Manassah 2.0.
Disruption is second nature to you. You’ve proven your technology works and are transforming the future of retail in Abu Dhabi. You’re ready for Manassah 2.0.
Get Equity-Free financial incentives worth up to AED 1 Million from Aldar.
Win a space in Aldar's flagship properties.
Accelerate your business with expert guidance via startAD at NYU Abu Dhabi.
Pilot your retail technology with Aldar businesses.
Win free rental for 1 year (1 person) at Aldar’s pioneering Flexible Workspace Solutions.
Scale via mentorship & upskilling designed for retail tech, provided by global accelerator Brinc.
Become part of the startAD community & get alumni benefits from Amazon Web Services, IBM Cloud Credits, and HubSpot.
This is where it all starts! Remember to fill out and submit the application before the deadline!
Ending May 22nd
If shortlisted, you’ll be invited for a virtual interview. This is your chance to show us why your brand and Manassah are made for each other!
April-May
Your Manassah journey begins. Refine, and validate your business model, financials, brand story, and pitch.
May 30 – June 10
Pitch your brand to win a place in the Manassah Incubator. Only 5 winners will progress to the Manassah Incubator.
June 10th
Customized training, mentoring, and coaching to de-risk your retail SME growth and strengthen your pilot proposal as a retail Tech venture.
June 20th-August 30
Present your product in the exciting finale to the Aldar leadership.
July 2021
3 startups stand to win incentives worth AED 1 Million and launch at a prime Aldar location. Tech startups stand to secure pilots with Aldar.
From over 150 applicants, 5 startups proved their mettle. 2 of them advanced into discussions with Aldar Leasing. 3 of them secured equity-free investments worth up to AED 1 Million.
With a turnover rent deal, they launched at Aldar's Mamsha Al Saadiyat building - located next to the Louvre Abu Dhabi & the pristine Saadiyat Island beachfront.
These are their stories.
Founded by the first female Emirati certified Q grader, Coffee Architecture won an equity-free investment, fit-out contribution, and location space - while sharing a love of minimalism, art, and gourmet coffee along the way.
ExploreAlkalime’s menu tastes as good as it looks and it looks as good as it feels. Proving eco-friendly wholesome eating is an idea whose time has come, it won an equity-free investment, fit-out contribution, and location space.
ExploreWake ‘n’ Bake started life as a digital-only gourmet bakeshop that lovingly handcrafted delicious goodies from natural and unprocessed ingredients. It won an equity-free investment, fit-out contribution, and location space.
ExploreMerging haute couture & high tech, Mr Draper is a shopping experience unlike any. Its idea to easily curate personalized outfits using a proprietary algorithm and in-house stylists saw it engage with Aldar Leasing.
ExplorePioneering innovation in special education, Maharat offers specialized programs for children with unique needs & developmental support. Its mission to shape a better future saw Maharat engage with Aldar Leasing.
Explore