Applications
This is where it all starts! Remember to fill out and submit the application before the deadline!
Ending May 22nd
Make an Impact Where It Matters
Become the changing face of retail in the Middle East. Lead your industry and forge your own path, whether it’s in the innovative concept you have or the technology you’re building.
The Manassah incubator by Aldar in partnership with startAD accelerates the region’s most ambitious retail entrepreneurs to turn homegrown concepts into viable businesses & overcome scalability challenges.
Apply Now
The Manassah incubator by Aldar in partnership with startAD accelerates the region’s most ambitious retail entrepreneurs to turn homegrown concepts into viable businesses & overcome scalability challenges.
Apply Now
Manassah in 60 Seconds
Retail innovation is an idea whose time has come.
Zip through the highlights to see what has been accomplished.
Spotlight On
Retail SMEs
You’re entrepreneurial, fresh, and changing what it means to be a retail business. You’re building a shopping experience unlike any other. You’re ready for Manassah 2.0.
Retail Tech
Disruption is second nature to you. You’ve proven your technology works and are transforming the future of retail in Abu Dhabi. You’re ready for Manassah 2.0.
Why Apply?
AED 1 Million
Get Equity-Free financial incentives worth up to AED 1 Million from Aldar.
Aldar Retail Spaces
Win a space in Aldar's flagship properties.
World-Class Training & Mentorship
Accelerate your business with expert guidance via startAD at NYU Abu Dhabi.
De-risked Pilot with Aldar
Pilot your retail technology with Aldar businesses.
24/7 Access to Cloud Spaces
Win free rental for 1 year (1 person) at Aldar’s pioneering Flexible Workspace Solutions.
Upskill with Brinc
Scale via mentorship & upskilling designed for retail tech, provided by global accelerator Brinc.
startAD Community Benefits
Become part of the startAD community & get alumni benefits from Amazon Web Services, IBM Cloud Credits, and HubSpot.
You Should Apply If...
You’re a Retail SME with a
You’re a Retail Tech with a
Accelerate your retail journey
Timeline
Interviews
If shortlisted, you’ll be invited for a virtual interview. This is your chance to show us why your brand and Manassah are made for each other!
April-May
Bootcamp
Your Manassah journey begins. Refine, and validate your business model, financials, brand story, and pitch.
May 30 – June 10
Demo Day
Pitch your brand to win a place in the Manassah Incubator. Only 5 winners will progress to the Manassah Incubator.
June 10th
Incubator
Customized training, mentoring, and coaching to de-risk your retail SME growth and strengthen your pilot proposal as a retail Tech venture.
June 20th-August 30
Experience Event
Present your product in the exciting finale to the Aldar leadership.
July 2021
Post-Program
3 startups stand to win incentives worth AED 1 Million and launch at a prime Aldar location. Tech startups stand to secure pilots with Aldar.
Our Partners
Vision Come True: Manassah 1.0
After successfully graduating from the Manassah Incubator in 2021, 3 startups secured equity-free investments worth up to AED 1 Million. You can visit them at Aldar's Mamsha Al Saadiyat, a prime location adjacent to the Louvre Abu Dhabi and the pristine Saadiyat Island beachfront.
Manassah 1.0: a Journey
From over 150 applicants, 5 startups proved their mettle. 2 of them advanced into discussions with Aldar Leasing. 3 of them secured equity-free investments worth up to AED 1 Million.
With a turnover rent deal, they launched at Aldar's Mamsha Al Saadiyat building - located next to the Louvre Abu Dhabi & the pristine Saadiyat Island beachfront.
These are their stories.
Straight from the Startups
>Alumni Stories
Coffee Architecture
Founded by the first female Emirati certified Q grader, Coffee Architecture won an equity-free investment, fit-out contribution, and location space - while sharing a love of minimalism, art, and gourmet coffee along the way.
Explore
Alkalime
Alkalime’s menu tastes as good as it looks and it looks as good as it feels. Proving eco-friendly wholesome eating is an idea whose time has come, it won an equity-free investment, fit-out contribution, and location space.
Explore
Wake n’ Bake
Wake ‘n’ Bake started life as a digital-only gourmet bakeshop that lovingly handcrafted delicious goodies from natural and unprocessed ingredients. It won an equity-free investment, fit-out contribution, and location space.
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Mr Draper
Merging haute couture & high tech, Mr Draper is a shopping experience unlike any. Its idea to easily curate personalized outfits using a proprietary algorithm and in-house stylists saw it engage with Aldar Leasing.
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Maharat
Pioneering innovation in special education, Maharat offers specialized programs for children with unique needs & developmental support. Its mission to shape a better future saw Maharat engage with Aldar Leasing.
Explore