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Community Outreach

Our Social Responsibility

We recognise our responsibility to the diverse community we serve—customers, residents, visitors, employees, and other stakeholders. Our aim is to shape lives for the better by creating positive and tangible impact that enrich inclusive, happy, healthy, and resilient communities through strategic partnerships. Our three focus areas —Live, Belong, and Sustain—guide our activities.

Our CSR Framework

Live

Live

Belong

Belong

Sustain

Sustain

Live

Live

Belong

Belong

Sustain

Sustain

2022 Impact Highlights

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42%

Emiratization Rate

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AED

42MN

Invested in Impact Programs

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10+

Strategic Partnerships

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13

People Of Determination Employed

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2022

New Impact Strategy Launched

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1135

Volunteering Hours