Our Social Responsibility
We recognise our responsibility to the diverse community we serve—customers, residents, visitors, employees, and other stakeholders. Our aim is to shape lives for the better by creating positive and tangible impact that enrich inclusive, happy, healthy, and resilient communities through strategic partnerships. Our three focus areas —Live, Belong, and Sustain—guide our activities.
Our CSR Framework
Live
Belong
Sustain
Live
Belong
Sustain
2022 Impact Highlights
42%
Emiratization Rate
AED
42MN
Invested in Impact Programs
10+
Strategic Partnerships
13
People Of Determination Employed
2022
New Impact Strategy Launched
1135
Volunteering Hours