Please ensure Javascript is enabled for purposes of website accessibility Aldar's SODIC Unveils Ambitious Plans for NOBU in Egypt | Aldar
#Aldar General News

September 01, 2023



Abu Dhabi, UAE – 01 September 2023: Aldar Properties’ Egyptian real estate platform, SODIC, has announced plans for a comprehensive expansion of the Nobu brand in Egypt. The expansion will result in the development of two luxury hotels, branded residences, and the renowned Nobu restaurant across two of SODIC’s distinguished developments in West Cairo and on the North Coast.

Commenting on the announcement, Talal Al Dhiyebi, Group Chief Executive Officer of Aldar Properties and Chairman of SODIC, said: “The expansion of SODIC’s luxury property development portfolio underscores the demand for new real estate concepts in prime locations in Egypt and Aldar’s belief in the long term growth potential of the market. We are confident that these developments will not only solidify SODIC's market-leading position but also cater to the increasing demand for distinctive and high-end properties we are witnessing across the growing West Cairo and North Coast markets.

The agreement builds on Aldar’s recently announced partnership with Nobu to bring a luxury hotel, branded residences and restaurant to Mamsha Beach on Saadiyat Island. Synonymous with luxury and F&B expertise, Nobu’s iconic brand will not only complement SODIC’s existing portfolio but will also cement the developments as premier leisure and residential destinations.

The Nobu Hotel and Residences Cairo, nestled in SODIC’s signature development in New Zayed – West Cairo’s highly sought after neighbourhood – will comprise single-family residences and exclusive apartments and form an integral part of “The Estates Residences.” Guests and residents will enjoy close proximity to landmark attractions including the Pyramids, the Great Sphinx, and the highly anticipated Grand Egyptian Museum which is scheduled to open later this year. Furthermore, the Nobu Hotel and Residences Cairo will also provide direct access to the acclaimed North Coast, offering residents a gateway to convenient weekend and holiday escapes.

Spanning 440-acres of spectacular beachfront terrain and breathtaking views of the Mediterranea Sea, SODIC’s new North Coast development will feauter a Nobu Hotel and Residences . Situated in the Ras El Hikma area, renowned for its pristine sandy beaches, the project is at the heart of one of the fastest-growing luxury destinations in the region. 

SODIC continues to witness a positive trajectory in performance achieving AED 335 million (EGP 2.7 billion) in revenue and AED 976 million (EGP 8.2 billion) in development sales during the first half of 2023. Moreover, the platform continues to add scale and has further expanded its landbank through the recent acquisition of the Caesar backplot and the 440-acre residential project on the North Coast of Egypt. Moreover, the announcement follows the upcoming launch of Nobu branded residences, luxury hotel, and restaurant on Aldar’s highly sought after and desirable Mamsha Al Saadiyat development.