Fifth Wall operates one of the leading strategic advisory and investment platforms that focuses on real estate technology. Since its inception in 2016, Fifth Wall has approximately USD 1.7 billion in commitments and capital under management, making it the world's largest venture capital firm specialising in PropTech. The partnership with Fifth Wall adds to Aldar’s existing portfolio of investments and initiatives that are focused on promoting innovation and technology in the real estate and retail sectors. Aldar has established an Innovation Office that provides organised and efficient access for startups and innovators into Aldar’s vast enterprise for trials and adoptions. This includes the Aldar Scale Up programme which focuses on enabling the development of the PropTech sector in the United Arab Emirates (‘UAE’), and the Manassah programme, which is Aldar’s entrepreneurship incubator that is aimed at nurturing retail technology startups and entrepreneurial talent in the Gulf region. Aldar’s Ibtikar challenge invites employees to submit ideas and concepts that can solve business challenges and enhance customer experience. Since its launch in 2018, Ibtikar has seen over 300 submissions, of which more than 17 were taken to proof-of-concept stage.