Please ensure Javascript is enabled for purposes of website accessibility Our Company's Strategies - Aldar

Our Company's Strategies

Sustainable returns through sound investments and innovative strategies

Reasons to Invest in Aldar

Largest real estate developer behind the emirate's most iconic developments


Largest diversified real estate manager and owner in the region


Transparent and best in class governance to ensure transparency and efficacy


Prudent and transparent debt and dividend policy that ensures growth and financial stability

Reasons to Invest in Aldar
Our Mission and Vision

Vision Statement

Become a leading regional real estate developer and manager that creates memorable experiences and value for our customers and shareholders. 

Mission Statement 

Place our customers first by embedding sustainability, quality, technology and innovation in everything we do.

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Talal Al Dhiyebi

Group Chief Executive Officer

"Aldar is the UAE’s largest real estate development and asset management company by market value and the market leader in Abu Dhabi. Over the years we have created a unique business model comprising two core businesses: a large and diverse, actively managed income-generating investment portfolio and a development business of premier destinations and manager of major projects. The combination of these two businesses has delivered strong cash flows, revenue visibility as well as meaningful profit growth through market cycles. Aldar’s strategy for value creation focuses on three pillars: customer centricity, operational excellence, and expansion underpinned by innovation, sustainability and a diverse and skilled workforce. Further, we emphasise robust governance as a key driver for success, ensuring that structures and decision-making processes are both transparent and comply with best practices."

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Greg Fewer

Chief Financial & Sustainability Officer

“Our business operates with prudent capital management, robust financial controls and well-defined debt policies for both our asset management and development management businesses. Aldar’s dividend policy is clearly set out and is based on the underlying cash generation of these two core businesses thereby providing a high degree of visibility with respect to shareholder returns. Importantly, we have outlined a clear sustainability strategy that embeds sustainability goals and targets across our businesses. We believe firmly that progressing our sustainability agenda is key to ensuring positive growth and impact over the long term.”

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Jassem Saleh Busaibe

Chief Investment Officer

“Aldar Investments, which represents the mainstay of our recurring income business, has significantly expanded in recent years and we continue to explore further avenues to grow and diversify our total assets under management. Aldar’s portfolio of mature, income-generating assets has been a key driver in the delivery of consistent and strong dividends to our shareholders. Aldar Investments was created as a standalone entity in 2018 and since remains the most efficient platform for real estate ownership in the region with a credit rating of Baa1 from Moody’s – the highest for any non-GRE (government-related entity) in the region.”

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Jonathan Emery

Chief Development Officer

“Aldar’s development business makes up half of the group’s total revenue . The majority of the revenues come from off plan sales of land and homes developed within finely crafted master planned communities fees for development management services make up the balance providing a compelling diverse and resilient income profile. Our large and strategic land bank situated in prime locations across Abu Dhabi together with our strong partnership approach provides the opportunity for continued growth and expansion both by sector and geographically.”

Our Strategic Goals

Strategic goals-expansion


Strategic goals-excellence


Strategic goals-experience


Our Strategic Pillars

Monetising our land bank
Maximising the value of our recurring revenue assets
Optimising our capital structure

Investor Relations Contact

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Omar Nashaat


Investors contact - placeholder image

Aldar Investor Relations