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Welcome to a Vibrant,
Open Community

We capture meaningful insights and use real-time data to inform our decisions and help us better understand our business and customers.

Disruptive technology in all areas of our business helps us to streamline processes and services to increase our efficiency and effectiveness.

We empower our people to innovate and positively impact our core business in their day-to-day work.

We’re committed to the continuous development of our people’s technical and behavioural skills. Through effective communication and engagement, we encourage everyone to broaden their capabilities and advance their careers.

Our culture promotes employee innovation and creativity through the physical space, tools and technology provided, and the relationships developed. We encourage people to learn from mistakes and exceed customer expectations.

Recruiting and retaining top talent is a vital to our strategy. Through training, talent development, and organisational excellence, we aim to create a top-performing Emirati workforce that contributes to the UAE’s national objectives.

Use data to inform our decisions

We capture meaningful insights and use real-time data to inform our decisions and help us better understand our business and customers.

Implement disruptive technology across our business

Disruptive technology in all areas of our business helps us to streamline processes and services to increase our efficiency and effectiveness.

Empower and embed innovation

We empower our people to innovate and positively impact our core business in their day-to-day work.

Develop and engage our people

We’re committed to the continuous development of our people’s technical and behavioural skills. Through effective communication and engagement, we encourage everyone to broaden their capabilities and advance their careers.

Nurture an innovative and creative culture

Our culture promotes employee innovation and creativity through the physical space, tools and technology provided, and the relationships developed. We encourage people to learn from mistakes and exceed customer expectations.

Attract and retain high-performing talent

Recruiting and retaining top talent is a vital to our strategy. Through training, talent development, and organisational excellence, we aim to create a top-performing Emirati workforce that contributes to the UAE’s national objectives.

Our Drivers

Superior Customer Experience

•     Deliver on our values
•     Attention to detail
•     Technical skills and competence

Performance

•    Managing Performance
•     Technical skills and competence
•    Analytical thinking
•    Delegation

Decision Making

•    Leadership
•     Time & priority management
•     Taking the initiative
•    Managing Information

Profit Growth

•     Strategic & operational planning
•    Managing performance
•    Leadership

Transparent Environment

•    Communication & relationships
•    Teamwork
•    Team guidance

Learning & Growth

•    Commitment to learning
•    Flexibility
•    Continual improvement