Please ensure Javascript is enabled for purposes of website accessibility Manassah 3.0

Redefining the Future of Retail:
Manassah 3.0


Applications are closed.

Join forces with the most ambitious retail entrepreneurs, bring your concepts alive, and grow your business to succeed and be a part of the thriving Aldar retail portfolio.


Follow #Manassah on social media for updates on the program.


Manassah in 90 Seconds


Spotlight On


Food & Beverage Concept

Are you passionate about creating unique F&B experiences? A new innovative dining concept? Are you ready to elevate your unique business to the next level? Show the world your idea that will revolutionize the F&B industry.


Retail Products & Services

Are you creating the next big thing in retail? A fitness space, a boutique wellness space, or a place redefining how we shop? Are you ready to bring your business alive?

How will your business come alive?

Depending on your business concept, you could give it life in multiple formats like:

• Retail Units 

Longer term agreements to consolidate and grow your brand

• Pop ups and kiosks 

Flexible spaces to test and kickstart your business

Why Manassah?

Aldar Retail Portfolio

Get priority access to secure a space in Aldar’s top retail destinations and elevate your brand.

Notes Icon
Financial Incentives

Secure equity-free financial contributions from Aldar to build your store fit-out.

Hand Over Icon
startAD Community Benefits

Accelerate your business with expert guidance via startAD at NYU Abu Dhabi.

Community Icon
Exclusive Startup rent deals

Unlock exclusive startup rent packages.

For Rent icon
12-month advisory board

Fast-track your growth with an advisory board engagement featuring experienced strategists from Aldar post program.

Meeting icon
World-Class Training & Mentorship

Advance your business with strategy coaching on brand building, finance, and operations.

man jigsaw puzzle icon
Network Access

Unparalleled network access to Aldar and startAD community of stakeholders including Khalifa Fund, and the Dept. of Economic Development.

Network Icon
Manassah Events

Highlight your business to a global audience through high-profile Manassah events.

Brainstorming team idea icon
Access to Cloud Spaces

Win free rental at Aldar’s pioneering Flexible Workspace Solutions.

Cloud computing icon

You Should Apply If:

Two chefs having a conversation


You have a unique and exciting retail business idea.
You are eager to launch your business or take your existing business to the next level.
You are either already in the UAE or are eager to expand to it.
You have a dedicated founder / team.

Why partner with Aldar?

Yas Mall Abu Dhabi

Aldar’s portfolio receives 40 million visits every year.

Aldar builds collaboration between retailers, local culture and customers, to create better places of shopping, enjoying, and living, anchoring over 24 retail communities and over 5 malls including:

1. Yas Mall, Abu Dhabi

2. Al Jimi Mall, Al Ain

3. Marsa Al Bateen

4. Mamsha, Saadiyat

World-class Shopping Experiences

Our Retail Portfolio

The Fountains - Yas Mall
Our Malls

Learn More

Mamsha Al Saadiyat
Retail Communities

Learn More



This is your opportunity! Make sure you visit the website and submit your application. 
June 2

Number 01 written in grey

Information Session

Before it all begins. We start off with an information session to help clear the haze! 
Wednesday, July 27, 2022, 4:30 - 5:30 PM GST

Number 02 written in grey


This is where it all starts! Remember to fill out and submit the application before the deadline as over 250 applicants will be reviewed for interviews 
Ending Aug 28th

Number 03 written in grey


If shortlisted, you’ll be invited for a virtual interview. This is your chance to show us why your brand and Manassah are made for each other!

Number 04 written in grey

Finalist Selection

Startups accepted into the program will be notified
Sep 1

Number 5 Icon


Your Manassah journey begins. Refine, and validate your business model, financials, brand story, and pitch.
Sept 17 – Sept 22 

Image 6

Pitch Day

Show us what you have got. Present your product or offering to the Manassah Committee.
Sep 22

Number 7 Icon


Customized training, mentoring, and coaching to de-risk your retail SME growth and strengthen your pilot proposal as an F&B retail service.

Oct 3 - Jan 13

Image 8

Manassah Festival

Show us what you have got. Come showcase your learnings and help people understand the significance of your brainchild.

Jan 26, 2023
Number 09 written in grey

Post Program

Commence commercial engagements and contract development with the Aldar leasing department and get access to the Manassah advisory board. Selected startups will receive a financial contribution from Aldar to support costs such as development and fitout. Prepare to launch your stores! Feb-May 2023


Store Launches

You’re ready to open your doors! Launch in a prime location at an Aldar property and get a chance to pitch to industry leaders in the MENA region.
June 2023

Image 11

Our Partners


Vision Come True: Manassah

After successfully graduating from the Manassah Incubator in 2021, 3 startups secured equity-free investments worth up to AED 1 Million. You can visit them at Aldar's Mamsha Al Saadiyat, a prime location adjacent to the Louvre Abu Dhabi and the pristine Saadiyat Island beachfront.


The Manassah Journey:

From over 250 applicants last year, 11 startups were able to prove their mettle. 5 of them advanced into discussions with Aldar Leasing and 4 secured equity-free investments. 

With a turnover rent deal, three launched at Aldar's Mamsha Al Saadiyat building - located next to the Louvre Abu Dhabi & the pristine Saadiyat Island beachfront.

These are their stories…

Straight from the Startups


Startup Stories

Coffee Architecture Logo
Coffee Architecture

Founded by the first female Emirati certified Q grader, Coffee Architecture won an equity-free investment, fit-out contribution, and location space - while sharing a love of minimalism, art, and gourmet coffee along the way.

Alkalime Restaurant Logo

Alkalime’s menu tastes as good as it looks and it looks as good as it feels. Proving eco-friendly wholesome eating is an idea whose time has come, it won an equity-free investment, fit-out contribution, and location space.

Mr.Draper Logo
Mr Draper

Merging haute couture & high tech, Mr Draper is a shopping experience unlike any. Its idea to easily curate personalized outfits using a proprietary algorithm and in-house stylists saw it engage with Aldar Leasing.

Wake n’ Bake Logo
Wake n’ Bake

Wake ‘n’ Bake started life as a digital-only gourmet bakeshop that lovingly handcrafted delicious goodies from natural and unprocessed ingredients. It won an equity-free investment, fit-out contribution, and location space.

Design Hubz logo

DesignHubz empowers Ecommerce websites, apps, and offline stores with 3D & virtual Try-On Augmented Reality shopping experiences and an AI recommendation engine that enables a hyper-personalized shopping experience with size detection, fit and product recommendations. 

Elbotik Logo

A  unique  concept  store  to  sell  and  co-create  unique  products  that brings  new  experience  to  Abu  Dhabi  customers  while  building  a community  for  local  artists  and  curated  product  designers.  Unique concept store for local and international designers/brands. A micro-hub for workshops, Ideation and collaboration projects. Product customization corner, for individuals and businesses.

I hear you logo
I Hear You

I Hear You is a mobile application with sign language keyboard & 3D Character animations translating and communicating from Text/Audio to Sign Language. The platform will encourage, incorporate and educate the community at large to better serve the auditory impaired community.

iModah Logo

iModah is a solution that uses AI to analyze customer and product data and generate personalized individual and outfit recommendations for both new and returning customers. This cloud based solution can also manage inventory, warehousing, logistics, eWallet and payments.

Maharat Learning Center Logo

Pioneering innovation in special education, Maharat offers specialized programs for children with unique needs & developmental support. Its mission to shape a better future saw Maharat engage with Aldar Leasing.

Miva Logo

A home-based, UAE-grown gelato business. Gourmet flavors accessible to all, and produce premium gelatos locally & have created a brand that caters to consumers who appreciate high quality ingredients.

Contact Us

For any enquiries, please email us.