Become a leading regional real estate developer and manager that creates memorable experiences and value for our customers and shareholders.
Place our customers first by embedding sustainability, quality, technology and innovation in everything we do.
We are responsive, dynamic and committed.
We are one team, working together across boundaries to achieve our shared objectives.
We engage and deliver an exceptional customer journey.
We value diversity and inclusiveness, treating everyone with respect and dignity.
We differentiate ourselves by going above and beyond in everything we do.
Our strategy shapes our journey towards future growth, enriching customer experiences and maximising shareholder value as we pursue our goals and realise our vision.
Our agile processes ensure we deliver our developments on time, within budget, and to the highest standards of excellence.
We create trust through engaging our customers and delivering an exceptional experience for our stakeholders.
We strive for sustainable growth into new markets, quicker turnaround of quality developments and acquisitions, and innovative marketing strategies.
We seek to attract and retain high performing talent, nurture an innovative and creative culture and adopt disruptive technology to help us achieve our vision.
Our goal is to drive maximum financial returns for our shareholders by continually growing our portfolio and exploring new opportunities.
Maximise shareholder value.
Grow profits and enhance margins.
Expand and drive sustainable growth.
Our Customer Experience (CX) vision is “At Aldar, we lead the way with agile & innovative solutions that win customers’ loyalty and elevate their experience with us”.
This CX vision guides us on what we want to achieve with our customers across our portfolio.
We are a trusted real estate company.
Create memorable experiences.
Yield sustainable returns.
We continuously optimise our operating processes to improve management efficiency and ensure we deliver our developments on time and within budget.
Ensure our projects are delivered on time, within budget and to agreed quality.
Maximise and unlock the potential of our assets.
Optimise our processes and strengthen our value chain.
Embed environment and quality in every area of our business.
Drive value and synergy through investment.
We create trust through meaningful customer engagement and the delivery of exceptional experiences.
Powerful customer engagement.
Exceptional customer experiences.
Add value through loyalty programmes and unified marketing.
Promote social and environmental sustainability.
We pursue sustainable growth through innovative marketing strategies, new market opportunities and an ongoing focus on efficient working practices.
Invest in expansion.
Build our portfolio.
Engage our stakeholders.
Leverage our data.
Deploy disruptive technology.
Attract high quality talent.
Develop our people.
Nurture a creative culture.
By working closely with our customers at every stage of the journey, we create unique, memorable experiences.
We value team spirit, ambition, commitment and diversity, working collaboratively as one team to foster innovation and empowerment.
We’re transforming the processes and technology we use to collect and use data, to help us make more informed, insightful decisions.
We continuously optimise and automate our operating processes to become more agile and responsive.
Our business culture has sustainability at its core. Responsible, sustainable practices are integral to how we operate, collaborate, innovate and grow.
We foster new and existing partnerships with government and stakeholders to expand, grow, and create sustainable communities for future generations.