Aldar becomes official sponsor of UAE's national cycling team
- • The emirate's leading property developer supports UAE sports team to promote active and healthy lifestyles throughout its Abu Dhabi communities
Abu Dhabi – UAE, 11 January 2021: Aldar Properties ('Aldar') has announced its sponsorship of UAE Team Emirates, the UAE's competitive road cycling team. The three-year sponsorship agreement is in line with Aldar's social responsibility efforts by advocating for healthy and sustainable living across its communities.
UAE Team Emirates, who have seen international success at major time trials and road races, will be training at various locations across the emirates throughout January, including Abu Dhabi and Al Ain. In four years, UAE Team Emirates has moved from being a start-up cycling team to a world class organisation that has won the biggest bike race in the world with its star rider, Tadej Pogacar, at the Tour de France.
With this sponsorship, Aldar reinforces the UAE's competitive position on the global sports stage. It also contributes to the company's ongoing efforts to promote an active lifestyle across its portfolio of retail spaces, residential communities, and schools.
Greg Fewer, Aldar Chief Financial and Sustainability Officer, said: "Leading an active lifestyle is crucial to the long-term health and wellbeing of all the communities that we have created in Abu Dhabi's prime locations – we are constantly looking to have a positive impact on society. The hard work and dedication shown by UAE Team Emirates sets a great example for all, which is why Aldar is proud to support the cycling team representing the UAE on the global stage."
Mauro Gianetti, UAE Team Emirates Principal, said: "Aldar has shown time and time again that they take the welfare of their communities seriously, which in-turn further increases the quality of living in Abu Dhabi. We look forward to working with them to get more people to take up sports such as cycling."
Aldar has a proven track record of supporting world-class sporting events that position Abu Dhabi as an ideal destination and global partner to high-profile events. This includes Aldar's strategic partnership agreement with Special Olympics UAE, becoming a title sponsor of the Abu Dhabi T10, and supporting with the successful delivery of UFC Fight Island in 2020.
Aldar also plays a pivotal role in creating healthy and active communities through building high quality projects with a wide range of facilities, including cycling and jogging tracks, and gyms, which is in line with Abu Dhabi's strategy to enhance liveability and the quality of life in the emirate.